KOL marketing · Web3 · Exchanges · iGaming

KOL campaigns
for Web3 growth.

Creator selection, campaign planning and content delivery. Measure the outcome through activations, acquisition cost and retention.

Share your project and goal. Start with a conversation.

Creator selection · Content · Reporting

What we handle.
From plan to reporting.

Creator selection, content briefs, campaign delivery and reporting. One campaign or an ongoing partnership.

Discuss the scope
01

KOL campaigns

Creator selection, campaign narrative, briefs and delivery. A coordinated plan with a clear role for every voice.

StrategyCreator matchingReporting
02

Ambassador partnerships

Build continuity with creators who understand your product. Define the relationship, content cadence and shared goals before launch.

03

Product-led content

Walkthroughs, explainers and real use cases that help people understand what your product can do for them.

04

Launch & market entry

Align your message, creators and campaign timing when launching a product or entering a new market.

05

Community activation

AMAs, creator conversations and participation-led content that give people a reason to engage.

06

Long-term creator relations

A consistent network of voices around your brand, with space to learn, evolve and develop stronger partnerships over time.

Campaign results.
Beyond reach.

Three campaigns. Different goals. See the activation, acquisition and community metrics for each.

DeFi / Product adoption

DeFi product adoption.

Creators put the product into context. The campaign follows the audience from discovery to meaningful on-chain action.

Creator educationProduct walkthroughs
Activated wallets3,250DeFi adoption
$28.40Cost per activation
24%Returning users (30-day)

Results from separate campaigns. Not a forecast for your project.

Planning a campaign?Tell us about your project and goal.

Close to the culture.
Focused on your business.

Influence comes from the relationship between a creator and their community. We start there.

Octo brings your story, the right voices and a clear campaign plan together. Every partnership should make sense for the brand, the creator and the people listening.

Tell us what you’re building

A better fit.
A stronger campaign.

Good decisions before launch make all the difference after it.

The decisionA placement-first approachThe Octo approach
Who speaksA list of available accountsCreators matched to your audience
What they sayOne script for everyoneYour story, in their own voice
What mattersViews and impressionsActions tied to a defined goal
What comes nextThe next sponsored postLearn, refine, build on what works

Where do you
want to go?

Start with the outcome. Then choose the voices and formats that can support it.

Become part of the conversation.

Put a clear story in front of an audience that has a reason to care. Work with relevant creators who can introduce your brand in context.

What to measureRelevant reach · Brand mentions · Engagement quality

Networks are built.
Connection by connection.

The value of a network is in how well its people fit together. We look for shared interests, audience relevance and a credible reason to collaborate.

Context first

Know the product and the culture around it.

People behind the profiles

Build a working relationship, not just a media list.

Aligned from the start

Agree on the message, expectations and next steps.

A few things
you might be wondering.

Let’s start on the same page.

What kinds of projects is this for?

The proposed focus is Web3 products, exchanges and iGaming brands looking for relevant creator partnerships. Scope and audience fit should be discussed before a campaign is planned.

How are the right KOLs selected?

Start with audience overlap, content quality and credibility in the relevant niche. Reach is one input; relevance and authentic engagement matter just as much.

What should we prepare for the first call?

A short product overview, your target audience, your main goal and any timing or budget constraints. An early idea is enough to start the conversation.

How should campaign results be measured?

Agree on the goal and measurement plan before launch. Depending on the campaign, track qualified reach, registrations, activations or retention alongside attribution limits.

Can we start with one campaign?

A focused campaign can be a useful starting point. The scope, deliverables and any longer-term partnership would be agreed separately.

What are you
looking to grow?

Send your project details and a contact for our reply, or write to us directly in Telegram.

Write in Telegram@Octo_KOLs
  1. 01Describe your project and goal.
  2. 02Leave your Telegram or email.
  3. 03We’ll reply to discuss the scope.
Where we can reply to your inquiry.
Add your name and budget Optional

Your inquiry is delivered privately to the Octo team via Telegram.